Ever since Kylie Jenner dropped her 30-shade concealer vary with Kylie Cosmetics in December, there was so much of discuss her enterprise and inclusivity. Some claimed that she was bandwagoning on Rihanna‘s success with Fenty Beauty’s 40-shade basis vary, whereas others argued that various shades are by no means a nasty factor.
Though most of the controversy has centered on the Fenty Beauty debate, one YouTuber launched a brand new, eyebrow-raising grievance: That Kylie Cosmetics is doubtlessly leaving dark-skinned magnificence bloggers and media off its PR record. On Thursday, YouTuber Jackie Aina posted a video accusing the 20-year-old actuality star of not sending samples of her concealers to dark-skinned magnificence bloggers, Revelist first reported.
At the time of taking pictures her video, Aina claimed that she had solely seen one dark-skinned magnificence blogger (Make-upShayla) obtain Kylie Cosmetics’ concealers for overview, compared to a number of light-skinned influencers. She discovered the phenomenon puzzling contemplating Kylie’s push towards variety along with her huge concealer vary.
“I’m also very curious to know about Kylie’s outreach and social media,” Aina stated. “You went out of your way to make all these beautiful bottom row concealers of darker colors, but I didn’t see a single person, outside of Shayla, reviewing these products.”
Aina theorized that the problem was as a result of Kylie Cosmetics’s tendency to go away darker-skinned magnificence bloggers off its PR record, which sends complimentary merchandise to press and influencers for overview. “”I’m not on her PR record, and I’m most actually not the one black magnificence guru on the market,” Aina stated.
Though there are just a few YouTubers who’ve reviewed the concealers, most of the movies featured particular person merchandise as an alternative of the official 40-shade PR field, which steered that they purchased the concealers with their very own cash. Aina took Kylie Cosmetics to activity for its alleged discrimination. “I want to see some reviews from some chocolate reviews. I just want to know where are they,” Aina stated.
Aina additionally identified that Kylie Cosmetics hasn’t featured a mannequin “darker than tan” on its Instagram since December 6, when the concealers had been introduced. Despite her criticism, Aina admitted that her accusations are based mostly purely on hypothesis.
“Maybe people aren’t receiving their concealers yet. I don’t know. Maybe she did send them to some more chocolate girls and guys that could review them. I don’t know,” Aina stated. “But I kind of feel like you did all that work for nothing by making all those dark colors and then not bothering to send them to any dark-skinned vloggers to review them.”
No phrase but on Kylie response to the criticism. Whether Aina’s hypothesis is true or not, we hope Kylie Cosmetics improves in 2018. Watch Aina’s full overview, beneath.