Home / FASHION / Why The FTC Is Coming Down On These "Celeb-Endorsed" Skin-Care Ads

Why The FTC Is Coming Down On These "Celeb-Endorsed" Skin-Care Ads

(Last Updated On: December 1, 2017)

If this complete Russian-ads-on-Facebook factor has taught us something, it is that you could’t at all times consider what you see on the web. That, and with regards to unsettling election outcomes, job alternatives, potential relationships, or magnificence merchandise, one common fact applies: Anything that sounds too good to be true, in all probability is.

With the latter, chances are high you’ve got seen the egregious skin-care claims in your feed in some unspecified time in the future, promising miracle face cream can fade your wrinkles higher than cosmetic surgery. Even Jennifer Aniston has skilled dramatic outcomes! In truth, a current launch from the Federal Trade Commission declares group of web entrepreneurs used the likeness of numerous celebs — together with Aniston, Oprah Winfrey, Whoopi Goldberg, Joy Behar, Kim Kardashian, and extra — along with phony quotes, web sites, and testimonials, to successfully con lots of of 1000’s of unsuspecting prospects into spending a collective $179 million inside the final 5 years.

Photo: JB Lacroix/WireImage, Steve Granitz/WireImage.

According to the FTC’s criticism, perpetrators Richard Fowler, Ryan Fowler, Nathan Martinez, and the 19 corporations they management underneath Tarr, Inc. used faux web sites with domains that gave the impression to be legit media websites, reminiscent of goodhousekeepingtoday.com and womenshealthi.com. These networks tricked customers into ordering “free trials” of the supposed celeb-endorsed merchandise, solely to search out out they’ve unknowingly signed as much as obtain common shipments for which they’re routinely charged on a month-to-month foundation.

As a consequence, the defendants have reached an settlement with the fee to pay a portion (learn: $6.four million) of the earnings made. They are additionally banned from utilizing these techniques once more to advertise merchandise on-line sooner or later. And whereas the web is suffering from buyer complaints about these scams, now lots of the stars utilized in these claims are additionally talking out.

During a section on The View, Whoopi Goldberg defined that stars (together with herself, Joy Behar, and Robin McGraw) are all aware of the web scams, and rightfully annoyed. “The law has finally caught up with them,” she stated. McGraw, who has her personal magnificence line, additionally informed Entertainment Tonight that she was livid in regards to the rip-off: “It just makes us so mad,” she stated. “I noticed now they have put Oprah’s picture in this story, Eva Longoria… these are women I highly respect and consider very personal friends. I would never ask Oprah to endorse a product of mine, and that’s what it looks like in the story.”

The takeaway? Make positive to do your due diligence earlier than shopping for into pricy merchandise that declare to unravel all of your pores and skin’s points with none effort in any respect. Oh, and this Fake News media is uncontrolled. Sad!

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