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Too Faced Is Officially Opening Its First Store In London Today

(Last Updated On: December 1, 2017)

Londoners, brace yourselves for a vacation deal with: Beloved make-up model Too Faced is opening its first-ever brick-and-mortar retailer on Carnaby Street in the present day. With Glossier lastly delivery to the UK, the launch of Fenty Beauty, and Gigi Hadid’s collaboration with Maybelline all prior to now few months, this opening is the cherry on high of a 12 months that is been full of magnificence pleasure. The model’s new flagship will home all of your favourite picks, from the latest to the most-loved, with in-store exclusives besides.

The self-described “serious brand that knows how to have fun” is thought for its sensory merchandise, comparable to its chocolate-scented collections, and is launching one other olfactory surprise on the retailer’s opening: Its much-anticipated Peaches and Cream assortment, together with the Clover Eyeshadow Palette, can be making its debut in the present day. We’ll be first in line for these — plus stocking up on a few of our favorites, together with the cult-favorite Better Than Sex Mascara, Hangover Primer, and Born This Way Foundation.

“Opening a Too Faced store is a dream come true and just in time for our 20th birthday next year. I couldn’t think of a better location than London for our first global flagship, as it’s my favorite city,” mentioned Jerrod Blandino, the corporate’s cofounder and chief artistic officer. “And it really doesn’t get any better than Carnaby Street — fun, fashionable, and festive, just like Too Faced.”

The retailer itself might be an Instagrammable delight, too: With décor that brings the Too Faced aesthetic to life, there might be peach and chocolate options all through, plus a Union Jack wall full with the model’s signature pink-and-gold coloration scheme. The retailer can even home extra than simply Too Faced’s merchandise — you’ll decide up a few of Blandino’s private magnificence heroes, like Rodin ‘s Luxury Face Oil and Le Labo candles. With inventory altering each season, there’s much more purpose to make the brand new flagship an everyday cease in your procuring journeys.

To have fun the move-in date, the model is internet hosting an in-store launch get together in the present day, the place the primary 100 clients will get pleasure from makeovers, particular treats, and unique provides. See you in line — we’ll be on the entrance.

The Too Faced flagship retailer opens in the present day at 46 Carnaby Street, London.

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