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THIS Is Who Owns Your Favorite Beauty Brands

(Last Updated On: November 30, 2017)
Illustrated by Elliot Salazar.

We’re all for high-low magnificence. We save the place we are able to by selecting up that $6 Garnier cleaning water, then we splurge after we actually need the never-goes-on-sale YSL lipstick. But what’s attention-grabbing, and comparatively unknown to the common purchaser, is that plastic pink-capped bottle “save” from CVS and the gold-plated designer lipstick are extra comparable than you’d assume — as a result of they’re really owned by the identical firm.

The massive magnificence conglomerate L’Oréal owns price range labels like Garnier and Essie, and extra luxe names like YSL and Lancôme. Same goes for Estée Lauder, Shiseido, P&G, and extra. It’s enterprise 101, and the sweetness business is 445 billion sturdy (and rising).

And though that each one may appear to be not-so-sexy company mumbo jumbo, hear us out as a result of it is really related to your purchasing expertise. That’s as a result of when manufacturers share a mum or dad firm, in addition they share a bunch of different issues — specifically, product applied sciences, elements, and formulation improvements. So, the way you store for dear mascara and night time cream might really assist inform the way you navigate the aisles of CVS — as a result of applied sciences are sometimes shared between status and price range manufacturers throughout the identical household. It additionally impacts your buying choices, like whether or not manufacturers that do not help animal testing are owned by mum or dad corporations that do.

So whether or not you are simply curious in regards to the historical past, or hoping to discover a cheaper different of your dearer merchandise, click on on by. You could also be stunned to seek out out that your favourite CC Cream has a cousin.

As one of many largest and oldest magnificence corporations on the market, this Paris-based conglomerate obtained its begin distributing hair dyes to native stylists in 1909.

Under the L’Oréal umbrella, there’s now a bevy of iconic Parisian hair, make-up, and skin-care manufacturers, like Kérastase, Lancôme, and La Roche-Posay. But its not simply outdated French manufacturers. Cool youngsters — like Urban Decay, It Cosmetics, and NYX — additionally fill its roster. Talk about selection.

Illustrated by Elliot Salazar.


Giorgio Armani Beauty

Yves Saint Laurent Beauty



Ralph Lauren Fragrances

Shu Uemura


Viktor & Rolf

Urban Decay

IT Cosmetics


Maybelline New York


NYX Professional Makeup






La Roche-Posay


Estée Lauder
Estée Lauder (the OG founder) was, no doubt, one of many first magnificence Girl Bosses. She began mixing up face lotions in her kitchen whereas nonetheless in highschool earlier than beginning her firm along with her husband in 1946. Then, a yr later, her merchandise had been being offered in Saks Fifth Avenue — fairly quick turn-around.

Numerous the manufacturers Estée Lauder oversees had been really created internally — manufacturers like Clinique and Origins. Then there’s newer manufacturers that had been not too long ago acquired like Becca and Bobbi Brown.

Illustrated by Elliot Salazar.

Aerin Beauty



Bobbi Brown

Bumble and Bumble


Darphin Paris


Jo Malone London

La Mer

Le Labo

MAC Cosmetics

Michael Kors Beauty




Tom Ford Beauty

Too Faced

Tori Burch Beauty

LG Electronics
Yes, you learn that proper — LG Electronics, the corporate that obtained its begin churning out the primary washing machines and GoldStar labelled air conditioners and radios for South Korea, can also be behind a number of magnificence manufacturers.

The mum or dad firm is comparatively lesser identified to the common Sephora shopper — however The Face Shop and Belif have really garnered some best-seller rankings. The Belif Water Bomb Moisturizer is a buyer favourite at Sephora.

Illustrated by Elliot Salazar.

The History of Whoo

Su M37



The Face Shop

In 1837, candle-maker William Procter and soap-maker James Gamble based Proctor & Gamble. The firm grew to become a family identify after they had been contracted to create candles and soaps for the Union armies in the course of the Civil War.

Fast ahead to 2017, and P&G’s taken over the pharmacy. Take a stroll by the personal-care aisles of Walgreens, CVS, or Target and you will see P&G manufacturers on virtually each shelf. But there’s some luxe labels within the combine — Japanese skincare model SK II’s anti-aging moisturizers retail for greater than $200.

Illustrated by Elliot Salazar.


Head & Shoulders

Herbal Essences




William Hesketh Lever, founding father of Lever Bros, got here up with the concept for Sunlight Soap within the 1890s – the cleaning soap grew to become revolutionary in serving to popularize cleanliness in Victorian England (a spot that was not so hygienic earlier than cleaning soap grew to become commonplace).

Similar to the attain of P&G, Unilever is the keeper of lots of our favourite on-budget drugstore manufacturers — like Dove, Pond’s, Vaseline, and Suave.

Illustrated by Elliot Salazar.












Johnson & Johnson
A household enterprise from the beginning, three brothers in New Brunswick, New Jersey, based Johnson & Johnson. From the Aerokit, the early model of a primary support equipment that helped the earliest aviators, they moved to mass produce baby-safe shampoo and dermatological physique lotion.

Illustrated by Elliot Salazar.


Clean and Clear


In 1932, Yun Dok-jeong produced and offered camellia oil out of her Changseong Store. Her son Suh Sung-whan went on to start out Amorepacific, an organization steeped in Korean heritage.

Now, AmorePacific owns quite a lot of cult-favorite manufacturers, lots of which have not too long ago hit the U.S. with the wave of Korean skin-care merchandise. If you have not tried Laneige’s Water Sleeping Mask, let it’s identified it is like an superior night time’s sleep in a jar.

Illustrated by Elliot Salazar.




Etude House

Annick Goutal

The Coty firm got down to revolutionize the perfume business in Paris in 1904. To today, the lion’s share of Coty’s enterprise dealings is in designer perfumes. But it additionally has a mini monopoly in nails — each OPI and Sally Hansen are owned by the large.

Illustrated by Elliot Salazar.

Chloé Parfums



Marc Jacobs Fragrances



Rimmel London

Sally Hansen


LVMH stands for Louis Vuitton Moët Hennessy, and because it sounds — it is very fancy. As the most important luxurious magnificence group on the planet, it homes magnificence manufacturers like Guerlain and Christian Dior Beauty, however apart from magnificence manufacturers, the corporate can also be behind the swanky orange-labelled champagne, Veuve Cliquot.

Illustrated by Elliot Salazar.


Christian Dior Beauty

Givenchy Parfums

Benefit Cosmetics

Make Up For Ever


Shiseido really began as Japan’s first Western-style pharmacy, which opened in Ginza, Tokyo in 1872 — making it one of many oldest magnificence corporations on the planet.

But the Japanese-based conglomerate has expanded outdoors of Asia, and has a complete roster of French skin-care manufacturers, and cult-followed American make-up manufacturers, too.

Illustrated by Elliot Salazar.



Clé De Peau Beauté

Dolce & Gabbana Beauty

Laura Mercier


Another Japanese magnificence model, Kao was based in 1887. And like many massive manufacturers on this checklist, it obtained its begin in cleaning soap. Now the corporate owns a variety of skin-care and hair-care manufacturers — like John Freida and Jergens.

Illustrated by Elliot Salazar.




John Frieda


Molton Brown

Paul Carl Beiersdorf, was the primary man in Hamburg, Germany to manufacture medical plasters (aka the catalyst to band-aids). He based a pharmacy in 1880, and the enterprise grew from there.

Beiersdorf is principally centered on therapeutic, band-aid sort skincare, as proven by its magnificence product choices — the medicinal reparative pores and skin manufacturers like Nivea and Aquaphor.

Illustrated by Elliot Salazar.




Kendo is a new-comer to the sweetness house by comparability. It was established solely seven years in the past in 2010 as a spot to develop new and progressive manufacturers for Sephora Americas. Three years in the past, it grew to become impartial of Sephora and joined LVMH. (So, technically, this mum or dad firm falls below one other mum or dad firm. See how sophisticated this will get?)

And with simply 5 manufacturers to start out, Kendo has confirmed to be a runaway international success. In its roster? Kat Von D, Marc Jacobs Beauty, and Rihanna’s Fenty Beauty assortment. Heard of ’em?

Illustrated by Elliot Salazar.

Kat Von D Beauty

Marc Jacobs Beauty

Fenty Beauty

Ole Henriksen

Bite Beauty

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