The trend world, very like the world at massive, is at the moment in a state of flux. Between exaggerated rumors about “the death of retail,” designers shifting their trend exhibits from New York to Paris, the mix of menswear with womenswear on the runways, and the entire “see-now, buy-now” development, the trade is ripe for brand new concepts. Enter WARDROBE.NYC, a brand new direct-to-consumer luxurious label based by designer Josh Goot and Vogue Australia’s Christine Centenera, which launches Thursday.
What makes this assortment completely different from every part else in the marketplace is that the items should should be bought as a set (you may have the choice of shopping for an eight-piece or four-piece set). “There is so much talk about a broken model and the changing landscape [of the fashion industry],” Goot tells Refinery29. “I was thinking about how to continue what I love about fashion, but with something that makes sense from a business model.” He then approached Centenera with the idea.
“We knew that we wanted the first collection to be focused on suiting,” Centenera shares. “As a stylist, I sometimes find it difficult to find what I think is the perfect blazer or the perfect tailored white shirt — something that is not defined by a specific brand, something that is high quality and nondescript.” The first providing features a blazer, a shirt, a T-shirt, a skirt, a shirt, a coat, a knit, and leggings for girls; and a blazer, a shirt, a t-shirt, a hoodie, a coat, a knit, and pants and trousers for males. All of the items can be found in that almost all basic of shade schemes: black and white.
While the gathering shouldn’t be “genderless,” it’s not closely gendered both, one other instance of its fashionable tackle dressing. “The men’s and women’s capsules feel very similar and that is intentional and a core element to the brand we want to continue,” explains Goot. Centenera provides: “The women’s pieces have a masculine edge, and the core pieces are inspired by men’s tailoring.”
There is one thing in regards to the uniform method of their assortment that feels oddly futuristic, but additionally reflective of the best way that many individuals within the trend trade method getting dressed. “[The label] came from a personal place, and as a result, from a place of practicality,” says Centenera. “The pieces work together, but they help form a basis for other fashion to be brought in.”
“I feel like we are at a point in our lives where we love fashion but don’t want to spend a significant amount of money in the excess of it all,” Goot provides. And whereas the gathering is not essentially cheap — $1,500 for 4 items or $three,000 for the entire eight-piece assortment — when you concentrate on how a lot a basic Mansur Gavriel or Stella McCartney coat retails for (about $1,000), the worth is clear.
“We wanted to allow people to access this quality of clothing with a reasonable price,” Centenera explains, noting that the gathering is designed in New York and made in Italy. “I don’t think that these pieces exist in the market at this quality level at this price range.”
“We are excited to explore how the initial first release can evolve over time and how people can continually work [the collection] into their lives,” Goot says. “We like the idea of concepts specific to the season, [and] for the next spring release, we are looking into a travel or sports-related collection.” Will capsule collections change into the following massive development in trend? The reply appears to be sure, if Centenera and Goot have something to do with it.
Like what you see? How about some extra R29 goodness, proper right here?