What with the pyramids, the ankhs, and heavy-handed use of phrases like “mystic,” “miraculous,” and, most notably, “magic,” one unscrews a jar of Egyptian Magic half-expecting a genie to fly out. But what you may discover as a substitute is a straightforward, scent-free, six-ingredient mix of olive oil, beeswax, honey, bee pollen, royal jelly, and bee propolis — completed off with the system’s signature part of divine love.
Since first showing in the marketplace in 1991, the all-purpose pores and skin cream has amassed a cult following principally via word-of-mouth. It is made by hand in its personal amenities in Texas and offered primarily on-line, on the model’s bare-bones web site, and at health-food shops and homeopathic pharmacies. It is beloved by actresses, fashions, and movie star make-up artists alike: Kate Hudson is certainly one of its greatest movie star followers, calling it her “all-around go-to “; Lauren Conrad swears it is a “severe miracle employee “; Behati Prinsloo loves it for retaining her legs easy; Dree Hemingway says she will be able to’t dwell with out it; and Ozzy Salvatierra used it to present Rihanna her shiny lids and dewy cheekbones within the video for “Bitch Better Have My Money.”
Indeed, its myriad makes use of bring to mind the supposed versatility of Windex in My Big Fat Greek Wedding. Free of components, preservatives, fragrances, chemical substances, and parabens, you’ll be able to put Egyptian Magic in your face, your physique, your lips, your palms, your stovetop-mishap burns, bug bites, and floor wounds, your children, your hair, your scalp, your pimples, your eczema, your scars, and, if an anecdote on the web site is to be believed, your horses post-surgery. (The firm is a PETA associate and has by no means examined on animals.) But what offers this unassuming salve its magnetic pull? Is it magic — or simply the best of what nature has to supply?
LordPharaoh ImHotepAmonRa, the CEO and founding father of Egyptian Magic, is a person of thriller, and never fairly an actual pharaoh. But he is actual — properly, type of. A 2007 profile within the New York Times revealed that Mr. ImHotepAmonRa, now 72, was sitting in a Chicago diner in 1986 when he was approached by an aged man. “He mentioned, ‘Brother, the spirit has moved me to reveal something to you,'” explained Mr. ImHotepAmonRa, then a water-filter salesman known by his real name, Westley Howard. “It didn’t appear too bizarre to me. I’m a non secular particular person, so this stuff occur to me on a regular basis.”
And so the story goes that, over the following couple of years, that stranger, who known as himself Dr. Imas (he by no means shared his first title… or what sort of physician he was), paid common visits to Howard at his residence in Washington, the place he confirmed him how one can make a particular pores and skin cream from olive oil, beeswax, bee pollen, royal jelly, and bee propolis — the exact same substances used to create Egyptian Magic as we speak. Dr. Imas claimed it was a precise duplicate of a salve present in historic Egyptian tombs; Mr. ImHotepAmonRa informed the Times of the origins of Dr. Imas’s recipe, “He said it was revealed to him the way he was revealing it to me.”
The charisma, the concept that you are utilizing some sort of enigmatic system channeled from one seer to a different, is of course a part of what offers Egyptian Magic its movie star cache, whatever the legitimacy of a mysterious historic recipe handed down from the pharaohs. But there’s additionally a minimum of some fact to that lore — in reality, Bernie Hephrun, a Reading, England-based researcher of Egyptian cosmetics, thinks the product is kind of spectacular. Beeswax, Hephrun informed the Times, was a well-liked ingredient in cosmetics on the time, together with olive oil, which has been used as a cleanser, moisturizer, and antibacterial agent for hundreds of years.
And, for what it is price, Hephrun additionally mentioned that whereas the Ancient Egyptians didn’t have the wherewithal to separate out pollen, jelly, and propolis from bee product, it has lengthy been believed that Alexander the Great was preserved with honey when he died in Babylon in 323 BC. In 2015, archaeologists excavating historic tombs in Egypt found pots of honey courting again roughly three,000 years — and nonetheless completely edible. Researchers on the University of Bristol additionally discovered proof that people have been utilizing bee merchandise, together with honey and wax, for nearly 9,000 years.
Mystic or madman, Mr. ImHotepAmonRa — below the steerage of the late visionary Dr. Imas — has created a skin-care success story, a multitasking workhorse in nondescript, even shady-looking packaging that continues to persevere in an age the place we wish all of the solutions, and don’t take into account “a miraculous skin cream secretly used by the great sages, mystics, magicians, and healers” a ample rationalization of how one thing works. The recognition of and story behind the cure-all balm is sufficient to make one wish to consider in its magic or, on the very least, put it in your pimples scars and heed the recommendation given on the again of the jar: “Life takes from the taker & gives to the giver. Above all, let your word be your bond.” Sometimes, pharaoh is aware of greatest.
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