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The Most Groundbreaking Beauty Moments Of 2017

(Last Updated On: December 28, 2017)

With just some days to go till the much-anticipated finish of 2017, it is time to look again on the 12 months that was: each the unhealthy occasions and the great. In the wonder area, there have been setbacks, however there have been additionally individuals and types that pushed the trade ahead in a serious manner.

We noticed inclusive campaigns that revolutionized the make-up world. Natural hair was celebrated — each in shampoo advertisements and within the office. Redheads lastly acquired the emojis they petitioned for. Hollywood bought actual about representing younger ladies in movie. Pageants celebrated extra definitions of magnificence. Gender traces had been blurred… and that is just the start.

We’ve rounded up the worst, so it is solely proper that we provide the greatest. Here’s to essentially the most groundbreaking moments of the previous 12 months — and hope for an excellent brighter 2018.

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Rihanna Raised The Bar With The Launch Of Fenty Beauty

Creating a make-up line that accounts for each pores and skin tone should not be so revolutionary in 2017, however it was. Premiering her eponymous line with 40 inclusive basis shades (in 17 international locations), Rihanna made her mission clear: Beauty Is For Everyone. “In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between,’” she informed us on the Fenty Beauty launch social gathering. And for all of the make-up manufacturers that by no means made foundations for darkish pores and skin tones as a result of they did not suppose they’d promote — effectively, Rihanna proved them all unsuitable (huge mistake. huge. HUGE!) by immediately promoting out all of the medium and darkish shades.

@fentybeauty

CoverGirl Got A Makeover

After 20 years of “easy, breezy” magnificence, CoverGirl ushered in a brand new period with an up to date slogan: “I Am What I Make Up.” The philosophy — dropped at life by new ambassadors like actress Issa Rae, health guru Massy Arias, athlete Shelina Moreda, singer Katy Perry, chef Ayesha Curry, and mannequin and entrepreneur Maye Musk — seeks to embrace individualism and have a good time power.

Arias put it greatest when she informed Refinery29: “Finding the ability inside appears is totally different for various individuals, and ‘I Am What I Make Up’ says you possibly can proudly, unapologetically faucet into it and present it off to the world.” Hear all six of the barrier-breaking CoverGirl ambassadors clarify their very own interpretation of the brand new tagline, right here.

Milk Makeup Blurred The Lines

In a 12 months that referred to as for extra inclusion throughout the board, Milk Makeup and Very Good Light joined forces to ensure everybody — no matter gender id — felt welcome and celebrated within the magnificence area. The model’s Blur The Lines marketing campaign requires manufacturers to cease gendering make-up merchandise and excluding individuals from their advertising campaigns. Watch the full video your self to be reminded that the need to feel and appear stunning is common.

PHOTO: COURTESY OF MILK MAKEUP.

Pantene Changed The Definition Of “Shampoo Commercial” Hair

2017 was an enormous 12 months for pure hair, with actresses, singers, and wonder queens displaying off their superb strands — and Pantene heard the cry loud and clear. In its Strong Hair Is Beautiful Hair marketing campaign, created by a director behind Beyoncé’s “Lemonade,” the model celebrated a variety of textures whereas selling its Gold Series haircare line, which was made particularly for pure hair.

The model’s superstar stylist Chuck Amos explains: “Pantene is recognizing the importance of African-American women to feel confident wearing their hair in any style they choose and [it’s] celebrating the heritage, diversity and beauty of African American women.” More of that in 2018, please.

Photo Courtesy Of Pantene

Glossier Celebrated All Bodies, Without Making A Big Deal About It

This 12 months, Glossier expanded its cult skin-care vary under the neck with its new Body Hero line. The advertisements, which ran on large billboards in Manhattan and throughout Instagram feeds globally, showcases the product on a variety of robust, stunning (and, after all, glowy) ladies — all 100% bare and 100% un-retouched.

Photo Courtesy Of Glossier

Time Discovered A Lip Color That Actually Looks Good On Everyone

ICYMI, the newest Time Magazine cowl featured 4 well-known faces — Oprah, Reese Witherspoon, Mindy Kaling, and Storm Reid — all carrying matching black turtlenecks and the very same shade of fuchsia lipstick. We’re taking bets on this being theenergy shade of 2018.

@DanaSchwartzzz

Transgender Models Were Celebrated In The Beauty Space

After L’Oréal ended its contract with its first trans mannequin Munroe Bergdorf, she shortly landed one other marketing campaign with British magnificence model Illamasqua. The model informed Mic, “ Munroe embodies variety and individuality; she just isn’t scared to be really herself. But [she] doesn’t simply cease there. She speaks out concerning the points that have an effect on not simply her however the remainder of our era, searching for to enhance the society we reside in. That is what makes her a real Illamasqua Ambassador.”

Model Hari Nef additionally landed a marketing campaign with Gucci fragrances, whereas Gigi Gorgeous and Andreja Peji ć continued to make use of their platforms to combat for higher illustration within the magnificence world.

@illamasqua

Pageants Celebrated More Definitions Of Beauty

While the world of pageants has lengthy been criticized for its restrictive and shallow representations of magnificence, we’re beginning to see some breakthroughs, like Halima Aden turning into the primary lady to compete in Miss Minnesota USA whereas carrying a hijab and a burkini. And this 12 months, Miss Minnesota USA continued to point out its dedication to inclusivity by awarding the Spirit of Miss USA Award and Director’s Award to Mikayla Holmgren, a younger lady, dancer, and advocate who has Down syndrome.

“Mikayla is such an unimaginable and achieved younger lady,” Denise Wallace, govt co-director of Miss Minnesota USA, informed People. “She is the epitome of what the Miss Universe Organization strives to look for in contestants.”

@bri_sacks

People With Albinism Had Their Voices Heard In The Beauty World

A month after Fenty Beauty launched foundations for individuals with albinism, Diandra Forrest turned the primary mannequin with albinism to entrance a serious magnificence marketing campaign. Her one aim: “To normalize what albinism was being depicted as,” she informed Refinery29. “I wanted to do it for myself and young girls growing up.” Read the complete interview with Forrest, the brand new face of Wet n Wild, right here.

PHOTO COURTESY OF WET N WILD/ERIC RAY DAVIDSON.

Patrick Starr Landed A MAC Campaign

Patrick Starr has lengthy been difficult the illustration of boys in magnificence, and this 12 months he made it huge with an enormous collaboration with MAC Cosmetics — made even sweeter by the truth that the YouTuber labored at a MAC counter at first of his profession. Learn extra concerning the merchandise, and Starr’s inspiration for the road, right here.

PHOTO: COURTESY OF MAC COSMETICS.

F*ck Trump Lipstick Raised $40Ok For CharlottesvilleVictims

This 12 months, increasingly more magnificence manufacturers began to talk out concerning the causes they care about — and indie breakthrough model Lipslut led the pack. The model’s “F*ck Trump” lipstick line, which was created as an act of protest to the Trump presidency, donated the proceeds of its gross sales to organizations like Planned Parenthood, the ACLU, and the National Organization For Women. Then, following the occasions of Charlottesville, the model turned its consideration particularly to serving to victims, and within the course of raised $40Ok for medical funds, in addition to the Albemarle-Charlottesville chapter of the NAACP and BLM Charlottesville. Let’s hope extra magnificence manufacturers use their positions of affect for creating optimistic change.

Halle Berry & More Embraced Their Natural Hair On The Red Carpet

Red carpet moments are undoubtably essential as a result of it is a spot the place celebrities are given a platform to signify trend and wonder for the entire world to see. So, when celebrities put on their pure hair to an award present, it reveals younger ladies with pure hair that it is stunning, and must be celebrated — each in Hollywood and in the true world. Halle Berry’s fierce curls on the Oscars crimson carpet paid homage to her pure texture in essentially the most stunning manner, and was considered one of many standout pure hair moments of 2017.

@halleberry

Gen Z Revolutionized The Beauty Space

If you do not know, now — Gen Z is making waves in the best way we take into consideration, discuss, and devour magnificence. From physique optimistic advocates and runway fashions to up-and-coming family names in Hollywood, these Gen Zers aren’t ready for change to occur — they’re creating it themselves.

@yarashahidi

Deciem Brought Retinol To The Masses

Why ought to retinol solely be accessible to the 1 %? Deciem, the model behind The Ordinary, introduced the skin-care tremendous ingredient to nearly anybody who needs it — for lower than $10.

Redheads Got Their Own Emojis

Like it or not, emojis are part of the zeitgeist. We can have full conversations utilizing solely the little cartoon characters on our keyboards. But for the reason that inception of emojis, there’s been blond, brown, black, grey, however no crimson hair on the little individuals in our iPhones. In 2017, Unicode (the model that manufactures emojis) lastly gave redheads the emojs they deserve. Here’s hoping higher representations of curls is subsequent.

@evinmichaels

The Army Lifted Its Ban On Locs

In 2017, the U.S. Army lastly lifted its long-time ban on locs. Men and ladies in fight at the moment are free to precise their pure hair the best way they please whereas preventing for our nation — which begs the query, why had been they ever not? This lady’s touching story reveals simply how groundbreaking this second was for thus many individuals.

@Locmamas Salon Natural Hair care

Miss USA 2016 Wore Her Natural Hair To Crown The 2017 Winner

When 2016 Miss USA Deshauna Barber topped 2017 winner Kára McCullough, each proudly carrying their stunning curls on stage, it was an enormous second for the illustration of pure hair within the pageant world. “I wanted to take baby steps,” Barber informed Refinery29. “If I take a small one by showing my natural 4c hair, the next girl will take one, and then we’ll ease our natural hairstyles into the pageant community.”

PHOTO: VIA DESHUANA BARBER.

The Film Industry Got Real

People have pimples, and wrinkles, and snigger traces — however for some purpose the indicators of going by means of puberty or getting older are airbrushed on the massive display. Now, we’re seeing a change, with actresses displaying up in films and on TV with out heavy protection make-up, making the plights of the characters and tales they’re portraying a hell of much more relatable.

Saoirse Ronan defined her pleasure about displaying her actual pores and skin in Lady Bird. “I just felt like it was a great opportunity to show someone as they really are at that age,” the actress informed Racked. Because most younger individuals do get unhealthy pores and skin! And I don’t suppose that’s one thing you get to see a lot. Growing up, plenty of of the teenage ladies I noticed in films and TV reveals had been performed by these absolutely shaped 30-year-olds with nice pores and skin. I hope it helps younger individuals — and anybody who struggles with their pores and skin — to attach with the character.”

PHOTO: COURTESY OF A24 FILMS.

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