Following a widely-praised debut problem of British Vogue, newly-minted editor-in-chief Edward Enninful has returned with a canopy that will not be as boundary-pushing, however will undoubtedly be simply as newsworthy.
To kick off the brand new yr, (the brand new) Taylor Swift covers the journal’s January 2018 problem. Shot by pictures duo Mert and Marcus (with whom she collaborated on promotional objects for her new album Reputation), the “Look What You Made Me Do” singer wears a crimson, studded gown from Saint Laurent by Anthony Vaccarello; her hair is styled in wet-look, grungy waves, and her make-up consists of kohl-ringed eyes and a plum lip (very T-Swift circa “Bad Blood.”) Through the piece, entitled “Taylor Remade,” it is evident Enninful and his #NewVogue staff needed to painting the chart-topping singer in a manner the world has not often seen her earlier than. But it is value noting that in May 2016, American Vogue took the identical method, titling its shoot: “Who’s That Girl? Taylor Swift As You’ve Never Seen Her Before.”
“For me, the possibility to assist remodel America’s most fascinating sweetheart was a pleasure,” Enninful continues. “As we took the pop icon on an epic vogue journey with photographers Mert Alas and Marcus Piggott, what struck me most about Taylor was her sensible humorousness, but additionally how, for a girl in her twenties, she has an unbelievable sense of who she is. Obviously she is a world-class lyricist — and has written a surprising poem only for Vogue on the well timed topic of reinvention and shifting on — however she additionally takes her duties as a job mannequin very critically. Taylor is conscious about her following and the way she communicates with younger girls, and can by no means painting a personality that may ship the unsuitable message.”
Though Swifts’s cowl will most definitely be a surefire hit with the lots (together with her 104 million Instagram followers), because the 27-year-old prepares for her upcoming Reputation stadium world tour, the choice to function her arguably appears like a secure and unsurprising choice. For many, Enninful’s appointment heralded a pivotal second within the type title’s historical past, and the hope for a extra directional, dynamic, and consultant imaginative and prescient for British Vogue following Alexandra Shulman’s 25-year reign, which lacked variety when it comes to her editorial staff in addition to inside the pages of the journal. Sure, Swift has main promoting energy (Reputation bought 1.05 copies in 4 days, instantly changing into 2017’s album of the yr), however would not it have been a very daring assertion for Enninful to forged a girl of shade for each cowl of his first yr? Especially contemplating the journal as soon as went 12 years with out having a Black girl on its cowl. Enninful is a inventive who surprises, evokes, and informs, and we’ll be ready to see him proceed champion the brightest and as-yet unknown-stars from Britain and past — not give Taylor Swift a makeover we have already seen time once more.
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