Could Sia get any cooler? Not solely does the “Cheap Thrills” singer needn’t a final title, she additionally simply dethroned Mariah Carey because the queen of Christmas music — a great factor, since listening to “All I Want For Christmas Is You ” on loop is just a little cliché at this level. And now, Sia is teaming up with MAC Cosmetics for a make-up assortment that is each edgy and philanthropic.
Just in time for World AIDS Day, which is tomorrow, the Sia x MAC Viva Glam vary of a single product — a brilliant purple lipstick — has been introduced. And each cent of the proceeds will go straight to assist fund packages that deal straight with essentially the most “marginalized, stigmatized, and under-heard victim[s]” of HIV and AIDS. To date, greater than $470 million has been raised with the MAC AIDS marketing campaign.
The singer shared the announcement on Instagram this afternoon, with the caption: “This #WorldAIDSDay, Sia will be working with @MACCosmetics for their #VIVAGLAM campaign and releasing her very own lipstick (which will be available in early January). Every single cent of the price of her lipstick goes towards the M·A·C AIDS Fund which goes directly to people affected by HIV/AIDS.”
Breaking creative boundaries left and proper, we’re not stunned that Sia was chosen to champion this marketing campaign to lift consciousness and funds for the trigger. And the $17 lipstick (the shade of which resembles MAC’s extensively beloved Ruby Woo) is fairly sufficient that we might need to purchase even when all of the proceeds did not go to a deserving group.
The collab drops on-line and in-store on January 25. In the meantime, you possibly can seize different lipsticks from the VIVA GLAM assortment and donate to the MAC AIDS Fund on the MAC Cosmetics web site. It’s the season of giving, in any case.
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