Home / FASHION / Rihanna Slams Brands that Use Transgender People as ‘Convenient Marketing Tools’

Rihanna Slams Brands that Use Transgender People as ‘Convenient Marketing Tools’

(Last Updated On: November 30, 2017)

Recently, Rihanna was put within the sizzling seat by a fan who requested her why she hasn’t forged a single transgender individual in a Fenty Beauty commercial—and, as anticipated, she had the proper response. On Wednesday, Twitter consumer @lbertootero posted a screenshot of a direct dialog between him and Rihanna, through which he criticized the 29-year-old singer for leaving out trans girls from Fenty Beauty’s advertising and marketing.

On the opposite, Rihanna defined that she didn’t deliberately exclude trans girls. Instead, she mentioned she selected to forged Fenty Beauty’s commercials free from gender identification, one thing she acknowledged was tough to know and ask about in an preliminary assembly.

“I’ve had the pleasure of working with many gifted trans women throughout the years, but I don’t go around doing trans castings!” Rihanna wrote. “Just like I don’t do straight non-trans women castings! I respect all women, and whether they’re trans or not is none of my business! It’s personal and some trans women are more comfortable being open about it than others so I have to respect that as a woman myself!”

MORE: A Twitter Glitch Switched Rihanna and Donald Trump’s Bios, and People Loved It

Instagram PhotoSource: Instagram

The “Work” hitmaker additionally took purpose at manufacturers that exploit and use trans individuals as “convenient marketing tools.” She in contrast the advertising and marketing tactic to tokenism, one thing she was aware of as a black lady.

“I don’t think it’s fair that a trans woman, or man, be used as a convenient marketing tool!” she wrote. “Too often do I see companies doing this to trans and black women alike! There’s always just that one spot in the campaign for the token ‘we look mad diverse’ girl/guy! It’s sad!”

https://twitter.com/lbertootero/status/935911726356357121

MORE: This Rihanna Fan Found a Clever Use for the Fenty Beauty Matchstix

Though we’d like to see a trans girls in a Fenty Beauty marketing campaign, Rihanna brings up numerous good factors on tokenism and exploiting minorities. Looks like Twitter knew what was up once they made her president final week.

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