If you have centered your consideration on Helmut Lang recently — er, why would not your eyes be at present peeled of their route — you have most likely caught among the thrilling issues taking place for the model. To a lot fanfare, it isn’t solely relaunched below new inventive route with its editor-in-residence Isabella Burley (and Hood By Air designer Shayne Oliver), debuting a slew of contemporary and thrilling renditions of Lang classics at New York Fashion Week, however now, it is leaping on the merch prepare, too. Its newest feat The Taxi Project sees one other re-edition of one in all their archival strikes: Helmut Lang is bringing its iconic branding again to the tops of New York’s yellow cabs.
A little style trivia for you: In 1998, Helmut Lang turned the primary designer in historical past to promote on the highest of New York’s taxi cabs. It was a transfer that not solely solidified its place within the mainstream style realm, however honored its downtown heritage, too. So its befitting the label proceed its evolution by celebrating the milestones that result in its standing as one of many hottest manufacturers as we speak. In addition to recirculating the unique ads on 275 taxis throughout town, a month shy of a 20-year anniversary, Lang is releasing a limited- run of three items that pay homage to the historic second: a T-shirt and two hoodies, in black (after all), and taxi cab yellow.
Ranging from $125 to $210, the items shall be accessible in-stores, on-line, and at Barneys New York, Begdorf Goodman, Bloomingdale’s, Net-A-Porter, and extra. But hey, that is an homage we’re speaking about — so, that is not all. The challenge additionally sees public giveaways — as we speak( !) — the place merch shall be given away from Lang-branded taxis. To determine the place to seek out them, take note of the model’s social channels for extra particulars. And, if a merch drop is not in your radar for this vacation season, a minimum of peep the Alex Lee-lensed photographs forward to catch some cabbies sporting the most well liked gear to hit streetwear. Talk about some sharp-dressed males.
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