Come February, Tommy Hilfiger and his mannequin muse/visitor designer Gigi Hadid can be taking their joint label, Tommy x Gigi, on the street as soon as extra. On Tuesday, Hilfiger introduced that their ‘see now, purchase now’ collaboration, in addition to TommyNow, the designer’s experimental umbrella of reveals that introduced the Tommy Pier (New York), Tommyland (Los Angeles), and RockCircus (London) to life, is heading to Milan Fashion Week. We’re going to go forward and assume it’ll be a reasonably large deal — particularly contemplating that is the ultimate assortment from the 2.
“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger tells WWD. “It’s about the fusion of fashion, entertainment and pop culture, and experiences, performances, and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.”
When Hadid launched her first assortment, she informed Vogue: “Creatively speaking, it’s something that’s really true to my style,” of the collaboration, which made its debut in full at Tommy Hilfiger’s New York Fashion Week present in September 2016. “I wanted it to be something that when people look at it, they know I was the one who designed it, and that it’s something I would genuinely wear?” That kind of instinct has paid off, because the Tommy x Gigi collections have offered out in report time — typically earlier than the present is even over.
Back in September, Hilfiger relayed how excited he was to be working with Hadid: “We engaged with Gigi initially of her trajectory, and I feel it was only a feeling that we had that this woman was going to be past what every other mannequin or every other ‘It’ woman may very well be,” he informed WWD. “If you go along with your intestine on this enterprise, typically it really works, typically it doesn’t work. This time it labored past our expectations. Way past.”
Like what you see? How about some extra R29 goodness, proper right here?