Never a boring second within the trend trade, eh? After simply 18 months, designer Jonathan Saunders has stepped down from his position as chief artistic officer at Diane von Furstenberg — efficient instantly. His resignation, confirmed by way of press launch by the label on Friday, comes as a shock — and with out the standard rumor mill that swarms the trade simply earlier than as abrupt a departure as this.
After stepping away from his eponymous label and relocating from London to New York, many felt the model had taken a brand new path below Saunders, seeing a lot reward from the hardest of the trade’s critics. But reviews of friction between the founder and the chief artistic officer was widespread.
In a press release supplied by the corporate, Saunders minced phrases by way of hinting at any clarification for his departure, as an alternative reflecting on his tenure on the label. “I’m grateful for Diane’s help and for the chance of guiding this iconic model,” he wrote in an official press release. “I’m so happy with all the things we’ve got achieved previously 18 months. I thank the unimaginable staff for his or her dedication and help, and can proceed to be a good friend and admirer of the model.” Saunders, whose ardour for colours and patterns satisfied many he was the right particular person for the job, is taken into account to have turned the label round.
Adding to his assertion, von Furstenberg provided her gratitude for his time on the firm: “I’m so grateful for Jonathan’s lovely work and the hassle and dedication he has put into DVF within the final 18 months. He will go away an necessary and lasting heritage to the model.” According to Business of Fashion, stress between the 2 creatives was widespread, stretching again to Saunders’ appointment in 2016 when the British designer requested von Furstenberg not attend the exhibiting of his first assortment for the model. Additionally, its alleged that Saunders insisted on being copied on all of von Furstenberg’s electronic mail communication with the the staff(s).
“How we vibrate as we burst into the midday day/ hearts exploding to ribbons/ skipping into visitors on steam clouds.” The #DVFFall17 marketing campaign is an ode to New York City. To uncover the total size movie, faucet the hyperlink in bio. #DVF . Chief Creative Officer: Jonathan Saunders @saundersstudio Photographer: @oliverhadleepearch Art Direction: @jonnylu
Upon his arrival, Saunders revamped the model in its entirety. From the emblem to retailer ideas, to the embracing of present trade matters that von Furstenberg had not often tapped into earlier than (i.e.: an elevated quantity of range, together with illustration for his or her gender fluid customers), the DvF model was re-energized, and stronger than ever. Saunders’ final assortment for DvF might be pre-fall 2018, which just lately confirmed this month.
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